The purpose of this website is to allow anyone with a smart device or desktop to plan their outdoor activities by checking what the weather will be like later in the day, week, or month. They will need to know statistics such as estimated highs and lows for the day, wind conditions, and precipitation. They should be able to search whatever location they'd like regadless of where they are currently located.
Who is visiting the site?
- Age: 17-99
- Middle School Education or above
- People who own a smart phone
- Users are men and women who need to know future weather for planning outdoor events
- Those who plan outdoor activities for personal and business purposes
What is the visitor doing when he/she visits the site?
The visitor is visiting the site to determine if their future outdoor plans will work with the weather
What actions or content is the visitor wanting?
The visitor wants to know what weather will be like in specific zip codes at certain hours of certain days including the present day, and any day up to 30 days into the future. The weather details needed include the high and low temperature estimates, wind speed, wind direction, and chance of precipitation.
Where is the visitor located?
The visitor can be anywhere in the world with a good internet connection. This includes wireless 3G and 4G LTE connections. Usually they will access the website content when making plans for future outdoor activities such as hiking, camping, photo shoots, underwater basket weaving, etc.
When is the site being visited?
The bulk of visits will be during the day time when planning daily activities. Evening and Fridays are likely to be especially busy as well.
How are users accessing the site?
Users are accessing the site via their mobile phones, laptops, desktops and possibly tablets.
Persona: Outdoorsey Seattle Hipster